‘Rude Miss Young-ae’ opens new season with over 2 percent in viewership


Rude Miss Young Ae, one of tvN’s ‘legendary’ series for its unconventional multi-season format, aired the pilot episode of its seventeenth season last night, February 8. The latest season of the tvN series premiered with an average viewership between 2.6% and 3.0% in pay-per-view platforms, cable TV, and IPTV according to Nielsen Korea.

In comparison, the previous season started off with a 2.8% nationwide audience share based on data from Nielsen Korea.

Rude Miss Young Ae now stands as South Korea’s longest running multi-season drama. Now on its 12th year, the show opened with new cast members Park Soo-ah (After School’s Lizzy) and Jeong Bo-seok.  While the original cast kept the feel of the program, the new addition to the lineup brought more life to the series.

On the show’s first season which aired in 2007, Lee Young-ae—the principal character, played by Kim Hyun-sook—was known for being a rude spinster who struggle a lot at work.  As the show progressed with new seasons, the viewers saw how she matured professionally and personally.  She became successful with her work and got married to the man of her dreams.

In the first episode of the current season, Lee Young-ae now lives in the countryside with her husband, portrayed by Lee Seung-joon. She moved from Seoul to Gangwon to be with her family, thinking she would live a better life away from the city. Aside from adjusting to the countryside life, she also struggles with raising her baby while still working full-time for her daytime job. Many viewers identified with the female protagonist, especially with her experiences as a mother. 

Rude Miss Young-ae 17 airs every Friday at 11 p.m. KST on tvN.

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